Advertising is the New Poetry (Pics)

From the article:

http://popupcity.net/2011/05/advertising-was-the-new-poetry/

Blaise Cendrars claimed advertising to be the new poetry. Robert Montgomery makes us think the other way around. In his ‘Words in the City at Night’ series, the London-based artist hijacks large advertising billboards and bus stops to display his melancholic poems, echoing the Situationist concept of détournement.